Nadia Marlene Karim | ACD
RESULTS
While hard-line conservatives were an ever-present factor, the majority of our market loved it:
– The engagement rate smashed Twitter benchmarks by over 900% in Saudi Arabia.
– A cost per engagement at 90% below the average.
– A 128% increase in organic followership generated over 10 000 sales leads.
– Durex was one of the most talked-about brands on Twitter in the region
during the World Cup period, with no official sponsorship whatsoever.
The most important result though?
We’ll only know that 9 months after the final.
