“Wild Things” Exhibition
Illustrators Collective Exhibition

Gallery: FN Designs - Dubai, UAE
Date: 2013
Tshirt Limited Edition – 3 Designs – 20 prints

Anti Acid Reflux
Print and Social Media

Client: Reckitt Benckiser - Gaviscon
Agency: Havas Worldwide Middle East
Date: 2018
Role: Concept/Art Direction/Copywriting

What if Google Opened a Bookstore?
Date: 2018

This is my collection of the weird and funny books I found online.
My teacher used to say, “There’s no such a thing as stupid question”, well, it’s debatable but this is probably what Google would say too. Whatever you’re wondering, Google probably has the answer.
But what I really want, one day, to take the weirdest but most asked questions to Google and turn them into book covers.
Books only written with the best google results pages. Maybe it would be a fun read and a fun bookstore.
There’s something …
Role: Concept/Art Direction

Proactive work
It’s very much a guy thing... But does it have to be?
Millions of women around the world have been affected when their partner developed prostate cancer. 

We believe women have every right to support the men in their lives, especially when it comes to awareness of a very serious condition ‘down there’. 
Women can’t grow mustaches.
So how can they show their support?

Client: RB - Durex
Agency: Havas Worldwide Middle East
Date: Nov 2019

The Brief
Create a campaign compliant with the Middle Eastern restrictions for White Friday (Black Friday) on souq.com.

The Campaign
No awkward comments when you buy online.

Role: Concept / Art Direction

We Kill Twice as fast
Print and Social Media

Client: Reckitt Benckiser - PifPaf Mortein
Agency: Havas Worldwide Middle East
Date: Oct 2018
Role: Concept/Art Direction

Vitamin BuDdy

Client: National Geographic Kids Abu Dhabi
Agency: Havas Worldwide Middle East
Date: Nov 2018

The Brief
Encouraging Kids exploring and playing outside.

The Problem
The prevalence of Vitamin D deficiency in the Middle East amongst kids because they mainly stay  and stay indoor.

Role: Concept / Art Direction / Illustration

Love is invisible. Feel it.

Client: RB - Durex
Agency: Havas Worldwide Middle East
Date: Feb 2019

The Brief
Re-launch of Durex invisible for Valentines Day. Invisible is the thinnest condom of the Durex range to feel closer to your partner.

The Campaign
Love is a feeling, it can’t be seen, it can’t be quantified the only way to know it’s here is to feel it, we created a campaign you can’t see but you can feel.

Role: Concept / Art Direction / Illustration

Speed Face - F1 Abu Dhabi GP
Client: First Adu Dhabi Bank (FAB)
Agency: Havas Worldwide Middle East
Date: 2018

The Brief
Developing a SnapChat Lens for the F1 Abu Dhabi Grand Prix.
The Campaign
Show your speedface.
Role: Concept/Art Direction/Copywriting

The Idea:
Changing the print slightly by adding a lump on articles in the magazine to raise awareness on breast cancer signs.

Client:
Motivate Publishing - Emirates Women

Confidence speaks louder than words ever could.
How you move is a statement in itself. 

Wherever you go, whatever you wear, en with an abaya your confident body language speaks louder than words.

Smooth, healthy-looking, glowing skin gives you confidence.

Veet Silk Standards
With Nadine Nassib Njeim
Brand repositioning

Client: Reckitt Benckiser - Veet
Agency: Havas Worldwide Middle East
Date: May 2018

Print & Outdoor Campaign

Client: Al Noor Island
Agency: Publicis Middle East
Date: 2016

Giulia and Stelvio Q
Print Campaign

Client: FCA Middle East
Agency: Publicis Middle East
Date: 2017

Illustrations
Date: 2012 to 2016

All illustrations from fashion to food illustrations for various clients.